Booking NL
Researcher (For independent contractors)
The Researcher II will lead and support the Insights Team on various quantitative research projects. This role requires a core researcher that will be responsible to lead end-to-end research, capable of translating business questions into research objectives, managing research operations, and executing data collection, processing, and reporting (tabulations and presentations) for studies like Creative Testing, Brand Insights, and Annual Surveys. The work includes hands-on execution and agency management.
Key Projects Include (but are not limited to):
Annual Sustainability Survey: stakeholders management, setup, scripting and fieldwork, data quality, processing, and final reporting.
Creative Testing: Oversee stakeholder management, setup, fieldwork, data quality, processing, and reporting.
Assist with operational work and analysis for the Annual Travel Market Compass and Audience Understanding studies (if needed, depending on team priorities)
Provide analysis for Sponsorship Tracking results as needed, along with other high-priority team support (if needed, depending on team priorities)
Key Responsibilities
Lead all aspects of quantitative research projects end-to-end, including stakeholders management, setting objectives, methodology, questionnaire design, scripting, fieldwork monitoring, data cleaning, statistical analysis, and communication of results.
Connect disparate data points across consumer insights and other business data to illustrate the “big picture” - including internal and external secondary research;
Collaborate with research agencies and the research community to ensure the best project outcomes.
Manage Stakeholders to align research with business needs and ensure high-quality, on-time deliverables.
Present and socialize research findings to diverse audiences across all organizational levels, particularly non-researchers (if needed);
Requirements:
We are looking for an experienced Market Researcher with a track record gained at leading research agencies and/or e-commerce, technology or FMCG companies. The researcher will have well-rounded quantitative experience, passion and inspiration for the role.
Key skills and experience:
5+ years as a market researcher, preferably focused on Consumer Insights, Brand Tracking, and Creative Testing within a Marketing organization.
Deep quantitative expertise: Proficient in survey design, implementation, execution, data collection, and analysis.
Expertise in survey sampling and quantitative methodologies, including longitudinal survey-based research.
Hands-on experience running end-to-end surveys and tracking studies, and managing research agencies.
Proficiency with commercial software tools (JMP, SPSS, Pollfish, Qualtrics); experience with Python and SQL is a plus.
Excellent organizational and project management skills with a strong willingness to deliver results under tight deadlines.
Degree (BSc/MSc or higher) in a quantitative field such as marketing, consumer psychology, communications, data science, or a related discipline.
A true team player with a solution-focused, entrepreneurial spirit.
Fluency in English (written and spoken) and strong communication/presentation skills.