Salesforce CRM Engineer (For contingent workers)

Role Overview

Act as Senior Salesforce Consultant and Lead Developer, driving technical execution in the Global Events Salesforce environment and serving as the core bridge to Data Cloud, event platforms, and cross-functional stakeholders. Partner closely alongside the Product Owner to design, build, test, and support a governed, scalable foundation that unifies partner and event data across Salesforce.

Core Responsibilities

● Environment Ownership & Technical Delivery: Partner alongside the Product Ownermacross the delivery lifecycle, driving hands-on configuration, development, testing, release deployment, and post-launch technical support for the Global Events Salesforce environment.

● Stakeholder Strategy & Cross-Functional Leadership: Lead cross-functional technical alignment to translate global and regional event requirements into scalable Salesforce solutions, automated workflows, and actionable technical specs.

● Data Model & Architecture Execution: Collaborate with the Data Cloud Architect to implement core Salesforce data structures (partner, event, attendance, engagement) and govern data flows across BDX/Snowflake, Data Cloud, and Salesforce.

● Integration & Ingestion Patterns: Define standard ingestion patterns for third-party event platforms and upstream systems to ensure high data quality, consistent segmentation, and accurate reporting.

● Salesforce Development & Process Design: Build and maintain custom objects, fields, permissions, Flow automations, reports, and dashboards tailored to end-to-end event management processes.

● Marketing & Audience Activation (Future Roadmap): Support future-state capabilities to leverage unified Data Cloud profiles for precise audience segmentation, personalized partner engagement, and automated campaign execution.

● Enablement & Quality Assurance: Produce technical solution designs, test plans, and release documentation while delivering post-launch technical support and enablement to drive platform adoption

In-Flight Strategic Projects & Integrations

● End-to-End Data Cloud Implementation (Primary Focus): Personally leading the hands-on implementation, including configuring Data Streams, mapping Data Lake Objects (DLOs) to Data Model Objects (DMOs), setting up Identity Resolution rules, building Calculated Insights, and configuring Activations to unify partner profiles.

● MuleSoft to Snowflake Data Ingestion Pipeline: Defining data structures and coordinating with MuleSoft to ingest raw Bizzabo event data into Snowflake, creating the raw data repository feeding Data Cloud.

● Bizzabo Apex REST API & Integration Enhancements: Enhancing salesforce integration with Bizzabo to enable improved business processes.

● Appointment Scheduler Replacement (Upcoming): Designing the end-to-end Salesforce data model to natively host appointment, availability, and participant data, replacing the current scheduling tool.

● Marketing & Audience Activation (Future Roadmap): Support future-state capabilities to leverage unified Data Cloud profiles for precise audience segmentation, personalized partner engagement, and automated campaign execution.

Day-to-Day Salesforce Development & Operations

● Hands-on Development (New & Existing Features): Delivering core Salesforce development daily—building new features, customizing Flows, extending Apex logic, and refactoring existing custom objects, fields, and permission sets based on evolving business needs.

● Integration & API Maintenance: Monitoring and troubleshooting active syncs across Bizzabo, Salesforce, Qualtrics, and custom Postman collections/environments to prevent data drops or endpoint failures.

● Data Hygiene & Account Reconciliation: Resolving duplicate contacts and re-assigning generic "Default Account" records to their proper corporate account hierarchies using domain and Snowflake data matching.

● Cross-Functional Stakeholder Alignment: Hosting technical alignment syncs with Product Owners, Insights, DPE, and regional event teams to translate operational needs into technical specifications.

● Adhoc Invite List Tool Support & Enhancements: Supporting and enhancing the internal Invite List management tool, which leverages the Salesforce database exposed via custom REST APIs, while handling ongoing adhoc requests for schema updates and maintenance.

Release Management, Governance & Enablement

● Environment Ownership & Release Management: Managing sandbox environments, refresh cycles, deployment pipelines, and documentation for the Global Events Salesforce environment.

- QA, Testing & Enablement: Authoring Technical Solution Designs (TSDs), executing unit and UAT testing, and creating technical documentation (e.g., Qualtrics trigger workflows, API mappings) to maintain operational continuity.