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Salesforce Marketing Cloud Consultant (For contingent workers)
Core Expertise:
Marketing Cloud Expertise: In-depth knowledge and hands-on experience with Salesforce Marketing Cloud (SFMC), including its various studios and builders.
SQL Knowledge: Proficiency in SQL for data manipulation, querying, and management within SFMC.
Automation: Capability to create, manage, and troubleshoot automation processes within SFMC.
Journey Building: Experience in designing, implementing, and optimizing customer journeys using Journey Builder.
Data Modelling & Data Cloud: Expertise in structuring and managing data models to support marketing campaigns and personalization.
Key Responsibilities:
Creating Data Flows:
Design and implement data integration flows between Salesforce Marketing Cloud and other clouds or external systems.
Ensure seamless and secure data transfer and synchronization.
HTML & CSS for Email and Cloud Pages:
Develop and customize email templates and cloud pages using HTML and CSS.
Ensure responsive and visually appealing designs that align with brand guidelines.
Setting Up an SFMC Preference Center:
Build and configure a preference center in SFMC to manage customer preferences and consent.
Ensure compliance with data privacy regulations and best practices.
Support in Campaign Execution:
Assist in the planning, execution, and optimization of marketing campaigns within SFMC.
Collaborate with cross-functional teams to ensure campaign success.
Troubleshooting Current SFMC Campaigns & Automations:
Identify and resolve issues in existing campaigns and automation workflows.
Provide timely support to maintain campaign effectiveness and performance.
Delivering on Documentation:
Create comprehensive documentation for processes, configurations, and workflows within SFMC.
Maintain up-to-date records to support knowledge sharing and continuity.
Desired Skills and Competencies:
Strong analytical and problem-solving abilities.
Excellent communication and collaboration skills.
Ability to manage multiple tasks and projects simultaneously.
Detail-oriented with a focus on quality and accuracy.
Familiarity with marketing automation best practices and trends.
The maximum rate for independent contractors is between 40-95 EUR an hour.