Senior Product Manager (For temp workers)

A Senior Product Manager owns larger, more complex products/features or a portfolio of smaller features that are essential to the business in terms of continuity or strategic value. A Senior Product Manager may lead multiple development teams and meaningfully influence the work of teams outside of their immediate control.A Senior Product manager regularly deals with situations with sizable organisational complexity, where aligning strategies and priorities across teams is critical. A Senior Product Manager is able to clearly understand, articulate and size user and product problems by using a wide range qualitative and quantitative insights. These insights drive the long-term vision and strategy for a product/feature or portfolio of products that achieves significant impact. In an optimization-setting, this should mean achieving meaningful incremental performance of their products. In an NPD setting, SPM can get new complex products from 0-t1, resulting in either significant business impact or new data that leads to higher-level strategic business decisions.

Key Responsibilities

Product Strategy

• Owns and sets vision + strategy for a portfolio of products, or a significantly complex product/feature. SPM is on top of evolving customer- and business-needs, feeding this into their work

• Lays out a 1y strategy to achieve the vision, as part of their Track's strategy and is able to align all their key stakeholders inc. their team on this strategy

  
  

• Owns and defines objectives at Team and Track levels.

  
  

• Contributes to overall Track strategy, driving the strategic framing of key initiatives

  
  

• Owns gtmarket plan & planning for their product.

  
  

• Fluent spokesperson for their and the Track strategy and generates alignment across Track borders

Product Delivery

• Manages long-term roadmaps with significantly larger complexity and scope (product, organisational and technical complexities all matter) than more junior PMs. Often with dependencies across multiple areas/teams.

  
  

• Identifies risks and dependencies early-on, and plans for mitigations

  
  

• Works with the team to establish tactical delivery methodology (e.g. scrum, kanban, hours, points etc.) and execute plans

Data Fluency

• Identifies and explains the choice of the primary metric, supporting metric and counter metrics

  
  

• Understands what makes a solid hypothesis for experimentation

  
  

• Understands sample size, p-value and test power etc

  
  

• Understands how to analyse data and present findings to stakeholders and make product decisions with the results

  
  

• Defines (with analysts) best ways to present KPIs for tracking product success

  
  

• Has solid understanding of their data needs, when to partner with specialists and can analyse more complex data independently

  
  

• Deals with ambiguous and complex data where proxy metrics might be needed

  
  

• Understands and applies more sophisticated analytical or experimentation techniques (e.g. non-inferiority)

Customer Insight

• Is familiar with multiple techniques to better understand customer behaviour, such as interviews and surveys

  
  

• Knows how to gather customer needs and pain points and has experimented with techniques such as story mapping or use case design

  
  

• Understands the difference between different research methods and is familiar with the appropriate method for the problems they are solving for

  
  

• Is familiar with research practises and principles and can use them in partnership with researchers to distil feedback into actionable hypotheses

  
  

• Analyses and distils customer feedback from a variety of sources into actionable hypotheses, uncover unmet needs, validates or invalidates new concepts or improves existing products

  
  

• Is able to illustrate overall customer behaviour by blending multiple sources of product insights (such as surveys, field research, analytics, operations feedback etc)

  
  

• Is familiar with user experience design practises and principles and can use them in partnership with designers to visualise a product problem to help guide their team's direction

  
  

• Crafts a set of prioritized business problem(s), and the corresponding research topics / areas of inquiry by applying understanding of business context, strategic needs of the group and the type and scope of customer engagement to be understood.

  
  

• Develops the research brief in close collaboration with insights creators (such as research, data science, product marketing) - applying customer and product knowledge to tackle data gathering for complex topics or questions

Stakeholder Management

• Identifies other teams and key stakeholders impacted by the current project

  
  

• Gathers stakeholders' key requirements and works with their manager to integrate the feedback

  
  

• Represents the work of the team in a convincing and engaging way

  
  

• Incorporates stakeholder requirements and feedback more independently before escalating.

  
  

• Manages stakeholder expectations with timely, concise and clear progress updates, adapted to stakeholder needs and via different mediums (verbal, written, presentation).

  
  

• Manages expectations up to Director level (occasionally LT)

  
  

• Handles challenging stakeholders more independently.

Tech Fluency

• Partners with the Engineering Manager (Tech Lead)

  
  

• Actively learns the technical side of their work

  
  

• Advocates for the customer and business in engineering tradeoff decisions.

  
  

• Understands what the most critical elements of the technical solution are and can explain and justify the chosen technical solutions

  
  

• Understands how the multiple systems used to deliver the product are interrelated and anticipates more complex problems or edge cases

  
  

• Ensures a high-quality user experience with our products by showing technical awareness and understanding of risks

  
  

• Ensures the technical feature development and strategy are scoped to satisfy the short and long term needs of the business.

  
  

• Builds bridges between technical and non-technical stakeholders

Community Impact

• Actively contributes to PM communities outside of their Track, for example by facilitating training, sharing broadly applicable learnings or contributing to Product craft Working Groups (e.g. Recruitment, Learning & Development, Promotions).

• Interviewer for (S)PM roles in and outside of their Track

  
  

• Encouraged to be available for mentoring/coaching of more junior PMs