Booking NL
ServiceNow Software Asset Management Consultant
Booking.com is seeking an experienced ServiceNow Software Asset Management (SAM) Consultant. This is a hands-on technical SME role focused on rapidly maturing our SAM Pro capability, improving compliance accuracy, and driving cost optimisation.
Scope of Work
Implement, configure, and optimise ServiceNow SAM Pro.
Build and maintain software models, entitlements, reconciliation rules, and reclamation workflows.
Configure and tune publisher packs (Microsoft, Google, MIRO, Adobe, SNow, SAP).
Improve data quality across Discovery, CMDB, Intune, SCCM, JAMF, and ACC.
Deliver compliance positions, audit-ready reporting, and optimisation insights.
Define SAM governance, processes, and operational workflows.
Provide structured knowledge transfer to internal Booking.com teams.
Requirements
5+ years implementing or operating ServiceNow SAM Pro in large enterprises.
Deep expertise in software licensing, audit processes, and reconciliation logic.
Practical experience with major publishers (Microsoft, Google, MIRO, Adobe).
Strong understanding of CMDB, Discovery, CSDM, and integration dependencies.
Able to work autonomously and deliver outcomes at pace.
Deliverables
Operational SAM Pro configuration for priority publishers
Accurate compliance & optimisation reporting
License reclamation workflows and cost-saving actions
SAM governance framework and process documentation.
Full knowledge transfer and handover plan
Integration alignment with Productive (Tactical SAM solution)
Responsibilities
Lead the implementation, configuration, and optimisation of the ServiceNow SAM Pro module
Define and configure software models, entitlements, reclamation rules, and license consumption
Implement and tune publisher packs (Microsoft, Oracle, Adobe, IBM, SaaS)
Integrate SAM with core systems (SCCM, JAMF, Intune, Discovery, ACC)
Deliver compliance, audit readiness, and cost optimisation reporting
Establish governance frameworks and provide knowledge transfer to internal teams