Partner & Industry Content Marketing Lead (For independent contractors)

The Partner & Industry Content Marketing Lead position is responsible for designing and delivering content strategies for business partner audiences, as a key component of Booking.com's holistic B2B marketing communications. This role turns business priorities and needs into strong content strategies that contribute to positive growth across brand perception.

The role ensures close alignment with key stakeholders, including communications managers, product marketing managers and channel owners, to ensure the delivery of compelling content that effectively lands partner narratives, key messages and adheres to our tone of voice and visual guidelines. The content strategies for which this role is responsible include a variety of content formats (including, but not limited to, written content, video content and social media content).

Responsibilities:

• Develop and oversee execution of B2B content marketing strategies for key business partner audiences (supply, demand, technology and/or industry)

  
  

• Translate business priorities and needs into strong content marketing strategies that contribute to positive growth across brand perception and commercial performance metrics, as well as “means to an end” channel metrics including reach and engagement

  
  

• Work with key stakeholders, including communications managers, product marketing managers and channel owners, and AI tools to ensure the delivery of compelling content that effectively lands partner narratives, key messages and adheres to our tone of voice and visual guidelines

  
  

• Own and prioritise a content backlog, ensuring close alignment with our Partner & Industry communications priorities

  
  

• Demonstrate effective and efficient stakeholder management across teams and departments

  
  

• Demonstrate a data-driven approach to all content strategy development

  
  

• Measure and report on the effectiveness of content strategies and tactics across perception and performance metrics   

  
  

• Act as guardian of our content marketing strategies and delivery, ensuring proper adherence across partner-facing channels and touchpoints

  
  

• Maintain and strengthen stakeholder relationships and rhythms related to B2B content across the business

Knowledge & experience requirements:

• Bachelor Degree with a focus on Marketing or Communications preferred

  
  

• Experience with AI tooling for content creation

  
  

• 5+ years in a relevant content strategy or content marketing role in a company with a global footprint

  
  

• Proven track record in developing, executing and evaluating content marketing strategies, plans, and activities across a variety of channels

  
  

• Ability to translate data, including marketing research, into strategic content solutions

  
  

• Experience thriving in a complex multi-stakeholder environment

  
  

• Experience measuring and reporting on the effectiveness of content across perception and behavioural metrics

  
  

• Fluent in English